Media Planning and Strategy
Turn "Being Everywhere" into "Profitable Everywhere you choose to be."
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Most businesses are active on Search and Social, maybe some in Display or other channels, but without a roadmap, budgets get spread thin and opportunities are easily missed.
At AdOps Media, we help you move from simply spending budget, to investing it where it actually pays off !
We connect the dots between your channels and your revenue goals, ensuring every euro has a specific job and a measurable impact.
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How we engineer your growth:
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​​No Generic Blueprints: One-size-fits-all strategies are the fastest way to waste money. We start with a rigorous audit, analyzing your data, competitors, and market signals to design a plan that fits your unique reality, not a template.
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Total Strategic Alignment: We create a central strategy that aligns your channel mix, budget, and messaging directly with your sales funnel. The result? A clear path to ROI where no effort is wasted.
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From Plan to Performance: We don’t just leave you with a slide deck. We turn strategy into action. From campaign structure and creative sequencing to setting KPIs, we launch your ad campaigns, and perform daily optimizations. This is followed by weekly reports, allowing us to better understand what is actually working and what is not. Perfection doesn’t exist, but we for sure aim for it each time, by never stopping to improve. The work is being done end-to-end.
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It’s time to stop separating the plan from the performance. We bridge this gap to deliver exactly what your business needs: Full-funnel strategy & implementation, engineered for impact.
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​ Cross‑Channel Planning​
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Build a clear, balanced cross-channel approach on Search, Social, Display, Video/CTV, and OOH—tied to your goals and budget.
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Shape flights and creative sequencing that guide people from first touch to sale, with simple KPIs and a practical test plan.
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Track the full journey with clean UTMs, event tagging, and server‑side conversions—so we see what’s working and scale it fast.
​ Audit, Research & Analysis​
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Online presence & tracking check: site/landing pages, offers, pixel/tagging, and analytics setup—so data is clean and usable.
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Competitive benchmark: share of voice, messaging/creative angles, landing pages, & spend signals to uncover gaps and opportunities.
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Audience & market insights: intent keywords, interest/affinity mapping, geo/device patterns, and first‑party data review.
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Performance diagnostics: funnel drop‑offs, Customer Acquisition Costs/ROAS trends, frequency saturation, wasted spend—and quick wins to act on fast.
Strategy​
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Tailored growth strategy: a clear, actionable plan for channel mix, budgets, offer positioning, creative themes, and landing page direction—built around your goals.
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Best‑practice guidance: we stay on top of industry novelties, privacy shifts, bidding algorithms, so your strategy reflects what works now in your industry.
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Campaign blueprint: KPI's & performance forecasting, and a test‑and‑scale roadmap.
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Execution your way: have us run campaigns end‑to‑end, or implement in‑house with our playbooks, coaching, and regular check‑ins.